The Truth about Resets

How to Set a Cooler:

In the direction of traffic flow, categories should be as follows: 16 and 24 oz. Single Serves, Flavored Malt Beverages, Imports, Micros, Domestic Premiums, Domestics, Budgets.

Why Set the Cooler Like This:

• Shopability - More variety for the customer

• To have the proper Days of Inventory for each package to meet your store’s needs

• Scan data vs. Purchase data will show an emphasis on how these categories will be financially beneficial and control inventory

Who Should do the Set:

• A company that understands all malt beverage categories and their importance to retailers

• A company who will work with the retailer to maximize the benefit to the RETAILER and better serve your customers